A picture is worth a thousand words, and a film even more. HumanLink is making available on video an extensive documentation of their studies, above all from the sector of Etho-Scouting.
Thus excerpts and abstracts can be created for later—custom-tailored and target group-specific—that are informative and entertaining at the same time.
| 1. India between tradition and progress |
| These film images emerged within the framework of a research assignment by Volkswagen AG. They show Indian living environments at the interface between yesterday and tomorrow. |
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| 2. The Dome, Hanover, May 2007 |
| Sponsoring within the framework of pop concerts like “The Dome” is intensely experienced
by visitors and judged positively on the whole. An overview.
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| 3. The television viewer—the unknown entity |
| TV program makers are surprised time and again by how alleged top productions
fall flat and trash programs draw viewers. Interviews look into
this phenomenon.
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| 4. Whetting the appetite for pleasure |
| Consumers become enthused more easily at trade fairs than they do in shops. Exhibitors and visitors at a consumer trade fair tell us why. |
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