HumanLink explores issues of cultural and consumer research for the first time with the aid of both the knowledge and the methods of behavioral science. In doing so, HumanLink can draw on many years of relevant research experience at the Max-Planck-Institute.

All other research methods established in the social sciences are used to complement the range of approaches to the subject. Thus comprehensive insights into the living environments, the behavior and needs of people in Germany and other cultures have been evolving over the course of the last seven years.